The Ashton Lagoon Project

The Ashton Lagoon project is a typical example of a visualization assignment which in practice involved urban design and planning, real architecture projects and understanding of the larger natural and cultural system.
The brief was to create visualizations for an ambitious waterfront development including a marine hub with over 200 berths, marine administration and boat service facilities as well as a commercial and entertainment area consisting of waterside restaurants and cafes, boutiques and entertainment facilities, a public forum for musical performances, a local market, and an artificial island built on top of the abandoned marina configuration.
We had to provide open access to the beautiful landscape for locals and visitors, a platform for flourishing businesses, and a showcase of the local culture and heritage to a global audience while preserving and restoring the existing marine biological diversity.

All assets we had were pictures of the site, which had to be reimagined and rebuilt to deliver on the brief’s assignment.

From a Snapshot to Polished Visualization of Unbuilt Waterfront Development

We went through a long process starting with research and understanding of the characteristics of sustainable waterfront development in the context of the cultural and biological marine context – coastal design, arrangement of buildings, land use and types of buildings in accordance with their relations to water and biological factors.
Then we built a full-blown urban and architectural plan of the marine hub and extensive commercial and entertainment area.
Only then we could proceed to creating the visualizations showing how the marine infrastructure will cohabit with the platform for flourishing business and cultural projects, while preserving the biological diversity.